Sonic Bloom Festival — Full Visual Identity & Art Direction
Sonic Bloom is a conceptual music festival that celebrates electronic, house, and alternative genres with a vibrant, nature-inspired aesthetic. I was responsible for the entire visual direction and branding of the festival, from concept to execution.
Sonic Bloom is a conceptual music festival that celebrates electronic, house, and alternative genres with a vibrant, nature-inspired aesthetic. I was responsible for the entire visual direction and branding of the festival, from concept to execution.
The identity revolves around a custom-made rounded typeface that reflects the festival’s playful and organic tone. I integrated floral motifs, soft psychedelic patterns, and flowing compositions to emphasize a sense of growth, energy, and rhythm — all echoing the "bloom" theme. Many of the graphic elements were created using AI-generated visuals, which I then refined and combined with hand-crafted assets to form a cohesive visual language.
The deliverables included:
– A full poster series showcasing different lineups and moods
– Animated teaser videos to promote the festival across platforms
– Custom-designed festival wristbands with animation for digital promotion
– Staff badges in multiple variations
– Large-scale stage flags for three unique stages (Cosmic Bloom, Bloomhouse, Bloom Box)
– A stylized 2D venue map with clearly defined zones (bar, VIP area, stages)
– A full poster series showcasing different lineups and moods
– Animated teaser videos to promote the festival across platforms
– Custom-designed festival wristbands with animation for digital promotion
– Staff badges in multiple variations
– Large-scale stage flags for three unique stages (Cosmic Bloom, Bloomhouse, Bloom Box)
– A stylized 2D venue map with clearly defined zones (bar, VIP area, stages)
The result is an immersive, expressive branding system that feels dynamic, emotional, and in constant motion — much like music itself.
