For Crime Pays Festival, I crafted a bold and rebellious visual identity inspired by underground music, punk aesthetics, and DIY culture. The design uses distressed typography, high-contrast colors, and raw textures to reflect the festival’s edgy spirit. I created posters, merchandise, social media assets, and stage visuals, ensuring a cohesive brand experience. The branding successfully resonated with the festival’s audience, enhancing its underground credibility and establishing a visually striking presence.
