As part of the rebranding for Peace Naturals®, a medical cannabis brand under Cronos Group, I focused on creating a fresh, modern, and trustworthy identity. The redesign included refining the logo, typography, and color palette to enhance brand recognition while maintaining a clean, pharmaceutical-grade aesthetic. I developed cohesive graphic elements, including dot patterns and diagonal stripes, which were integrated across packaging, digital platforms, and marketing materials. The photography style was carefully curated to convey a natural, authentic, and approachable feel. By ensuring consistency across all touchpoints, the new brand identity strengthens Peace Naturals®' position as a leading medical cannabis provider.
